Customer relationship management : integrating marketing strategy and information technology /
By: Zikmund, William G
Title By: McLeod, Raymond | Gilbert, Faye W
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2003.Description: xix, 179 p. : ill ; 24 cm.ISBN: 0471271373Subject(s): Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: 658.812
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.812 ZI CU (Browse shelf) | Available | T0020367 |
Total holds: 0
Includes bibliographical references and indexes.