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1.
Marketing theory : a student text edited by Michael J. Baker & Michael Saren by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

2.
General thinker Remo Giuffré by
Material type: Text Text
Publication details: Bondi Beach, N.S.W. : EOLO Pty Limited, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.092 GI GE.

3.
Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8001 RE CO.

4.
Personality not included : why companies lose their authenticity--and how great brands get it back / Rohit Bhargava. by
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BH PE.

5.
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

6.
The philosophy of branding : great philosophers think brands / Thom Braun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...

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