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1.
Marketing strategy and competitive positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

2.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 16 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2022
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

3.
Distribution : planning and control : managing in the era of supply chain management / David Frederick Ross by
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : Kluwer Academic Publishers, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 RO DI.

4.
Global marketing Mark C. Green, Warren J. Keegan by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson, c2020
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.84 GR GL, ...

5.
Marketing management Greg W Marshall; Mark W Johnston by
Edition: 3rd ed.
Publication details: New York, NY : McGraw-Hill Education, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA MA.

6.
Marketing Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, 2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BA MA, ...

7.
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA ND.

8.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

9.
Applied strategic marketing : a step-by-step approach Karel Jan Alsem by
Publication details: London : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 AL AP.

10.
The customer centric enterprise : advances in mass customization and personalizaton Edited by Mitchell M. Tseng, Frank T. Piller by Series: Springer Nature Book Archives Millennium (2000-2004)
Material type: Text Text
Publication details: Berlin ; New York : Springer, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.503 CU ST.

11.
Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen by
Publication details: London ; New York : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800722 AB ST.

12.
Product Management in Practice : a real-world guide to the key connective role of the 21st century Matt LeMay by
Material type: Text Text
Publication details: Beijing : O'Reilly Media, Inc., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.56 LE PR.

13.
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston by
Material type: Text Text
Publication details: Cham, Switzerland : Springer, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 HE EN.

14.
Global marketing management Masaaki Kotabe, Kristiaan Helsen by
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2017
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KO GL, ...

15.
Marketing management : a decision-making approach Edited by Benedict Hunt by
Publication details: New York : WILLFORD PRESS, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MA RK .

16.
Essentials of Marketing Charles W Lamb, Joseph F Hair, Carl D McDaniel by
Edition: 7th ed.
Publication details: Mason, USA : South-Western Cengage Learning, c2012.0
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

17.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

18.
Introduction to marketing management : MARK804 by Series: Always learning
Edition: Custom ed.
Material type: Text Text
Publication details: Melbourne VIC : Pearson Australia, c2016
Other title:
  • MARK804
  • Introduction to marketing management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 IN TR.

19.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

20.
The marketing plan handbook Alexander Chernev by
Edition: 5th ed.
Publication details: Chicago, Ill. : Cerebellum Press, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH MA.

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