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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York, NY : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

2.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

3.
Understanding digital marketing : marketing strategies for engaging the digital generation Damian Ryan by
Edition: 4th ed.
Material type: Text Text
Publication details: London: Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

4.
Advertising in contemporary consumer culture Helene de Burgh-Woodman by
Material type: Text Text
Publication details: Cham : Palgrave Macmillan, Springer International Publishing AG, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.3 BU AD.

5.
Advertising and integrated brand promotion Thomas C O'Guinn, Chris T Allen, Angeline Close Scheinbaum, Richard J Semenik by
Edition: 8th ed.
Material type: Text Text
Publication details: USA : Cengage, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 OG AD.

6.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

7.
Multi-platform advertising strategies in the global marketplace Edited by Kenneth C.C. Yang by Series: A volume in the advances in marketing, customer relationship management, and e-services
Material type: Text Text
Publication details: Hershey : IGI global, c2018
Other title:
  • Multi platform advertising strategies in the global marketplace
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.13 MU LT.

8.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz by
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DI GI.

9.
Research methods for media and communication Niranjala Weerakkody by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic. : Oxford University Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.2 WE RE.

10.
100 ideas that changed advertising Simon Veksner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Pub., c2015
Other title:
  • One hundred ideas that changed advertising
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VE ON.

11.
Understanding social media : how to create a plan for your business that works / Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

12.
Handbook of research on effective advertising strategies in the social media age edited by Nurdan Oncel Taskiran and Recep Yilmaz by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, Pa. : Business Science Reference, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HA ND.

13.
Social media marketing Tracy L. Tuten and Michael R. Solomon by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 TU SO.

14.
Media Planning in Action / Steve Dix by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne : Cengage Learning Australia, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 DI ME.

15.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

16.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, New York : M.E. Sharpe, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

17.
Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VA AD.

18.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

19.
Social media and strategic communications / edited by Hana S. Noor Al-Deen and John Allen Hendricks. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, c2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.02854678 SO CI.

20.
Successful social media marketing in a week / Nick Smith, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Hodder Education , c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SM SU.

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