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	1.	Positioning : the battle for your mind / Al Ries, Jack Trout. by Ries, Al Trout, Jack Material type: Text Publication details: New York ; London : McGraw-Hill, c2001 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 RI PO.
	2.	Marketing communications : theory and applications / John R. Rossiter and Steven Bellman. by Rossiter, John R Bellman, Steven Material type: Text; Format: regular print Publication details: Frenchs Forest, N.S.W. : Prentice Hall, 2005 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RO MA, ...

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