Marketing communications : theory and applications /
By: Rossiter, John R
Title By: Bellman, Steven
Material type:
BookPublisher: Frenchs Forest, N.S.W. : Prentice Hall, 2005.Description: xviii, 500 p. : ill ; 25 cm.ISBN: 1741032695Program: MARK333 MARK940Subject(s): Communication in marketing | Positioning (Advertising)
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RO MA (Browse shelf) | Available | T0025736 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RO MA (Browse shelf) | Available | T0025737 |
Total holds: 0
Includes index. Includes bibliographical references.
MARK333 MARK940