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1.
The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann by Series: Innovatives Markenmanagement
Material type: Text Text
Publication details: Wiesbaden : Springer Gabler, 2020
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SI RO.

2.
Personal Brand Creation in the Digital Age : Theory, Research and Practice Mateusz Grzesiak by Series: Palgrave pivot
Material type: Text Text
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 GR PE.

3.
Social media marketing 2019 : how to reach millions of customers without wasting your time and money - proven ways to grow and advertise your business on Facebook, Instagram, YouTube, and Twitter Sean Dollwet by
Publication details: United States : Independently Published, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DO SO.

4.
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more Kipp Bodnar and Jeffrey L. Cohen by
Material type: Text Text
Publication details: Hoboken, NJ : Wiley, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BO BT.

5.
The social media bible : tactics, tools & strategies for business success Lon Safko by
Edition: 3rd ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SA SO.

6.
Youtility : why smart marketing is about help not hype / Jay Baer by
Material type: Text Text
Publication details: New York : Portfolio, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA YO.

7.
Social media ROI : managing and measuring social media efforts in your organization Olivier Blanchard by
Material type: Text Text
Publication details: Indianapolis, Ind. : Que, c2011
Other title:
  • Social media return on investment
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BL SO.

8.
The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks / Nancy Flynn by
Material type: Text Text
Publication details: San Francisco : Pfeiffer, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.231 FL SO.

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10.
Social media metrics : how to measure and optimize your marketing investment Jim Sterne by Series:
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 ST SO.

11.
The social media industries Edited by Alan B. Albarran by Series: Media management and economics
Material type: Text Text
Publication details: New York : Routledge, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.33 SO CI.

12.
Social media made me rich: here's how it can do the same for you Matthew Loop by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Morgan James Publishing, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 LO SO.

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Social media marketing : how to build and execute your own social media strategy / M. J. Brown by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Bernardino : CreateSpace Independent Publishing Platform, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BR SO.

15.
The value of social media for predicting stock returns : preconditions, instruments and performance analysis Michael Nofer; with a foreword by Oliver Hinz by Series:
Material type: Text Text
Publication details: Wiesbaden : Springer Vieweg, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.632220112 NO VA.

16.
Inbound marketing : attract, engage, and delight customers online Brian Halligan, Dharmesh Shah by
Edition: Rev. and updated 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 HA IN.

17.
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE LI, ...

18.
A social strategy : how we profit from social media / Mikolaj Jan Piskorski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, N.J. : Princeton University Press, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PI SO.

19.
The social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BU SO.

20.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA WE.

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