Amazon cover image
Image from Amazon.com

Wordcraft : the art of turning little words into big business / Alex Frankel.

By: Material type: TextTextPublication details: New York : Crown Publishers, c2004.Edition: 1st edDescription: xii, 241 p. ; 22 cmISBN:
  • 1400051045 (hardcover)
Other title:
  • Word craft
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF6161.B4 F73 2004
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
Summary: Traces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 FR WO (Browse shelf(Opens below)) Available T0040345

Includes bibliographical references and index.

Traces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.

Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

Adult Follett Library Resources.

Adult.

There are no comments on this title.

to post a comment.