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Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler.

By: Material type: TextTextPublication details: New York : AMA/American Management Association, c2009.Description: viii, 150 p. : ill ; 23 cmISBN:
  • 9780814415276
  • 081441527X
Subject(s): DDC classification:
  • 658.85 22
LOC classification:
  • HF5438.25 .W2983 2009
Contents:
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.85 WI BU (Browse shelf(Opens below)) Available T0037191

Includes bibliographical references.

Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later.

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