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Entrepreneurial small business / Jerome A. Katz, Richard P. Green.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Higher/Irwin, c2011.Edition: 3rd edDescription: 1 v. (various pagings) : col. ill ; 29 cmISBN:
  • 9780071220941
Subject(s): DDC classification:
  • .
Online resources: Summary: Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.022 KA EN (Browse shelf(Opens below)) Available T0040864

Includes bibliographical references and indexes.

Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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