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Visual communication design : an introduction to design concepts in everyday experience Meredith Davis and Jamer Hunt

By: Contributor(s): Material type: TextTextSeries: Required reading rangePublication details: London, UK : Bloomsbury Visual Arts, 2017.Description: 208 p. : col. ill. ; 27 cmISBN:
  • 9781474221573
Subject(s): DDC classification:
  • 745.4 DA VI
Summary: "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 745.4 DA VI (Browse shelf(Opens below)) Available T0057878

"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"--

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