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Blue ocean strategy for small and mid-sized companies in Germany : development of a consulting approach / Carsten Siegemund

By: Material type: TextTextPublication details: Hamburg : Diplomca Verlag GmbH, c2008.Description: 85 p. : ill. ; 27 cmISBN:
  • 9783836664776
Subject(s): DDC classification:
  • 658.46 SI BL
Summary: Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation'.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.46 SI BL (Browse shelf(Opens below)) Available T0057984

Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation'.

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