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Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI GA.

2.
Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham. by
Edition: 1st. ed.
Material type: Text Text
Publication details: Sebastopol, Calif. : O'Reilly Media, 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 006.7 ZI GA.

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