Social Media Marketing Tracy L. Tuten and Michael R. Solomon
Material type: TextPublication details: Los Angeles : Sage, c2018.Edition: 3rd edDescription: xxii, 423 p. : col. ill. ; 25 cmISBN:- 9781526423870
- 658.872 TU SO
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 TU SO (Browse shelf(Opens below)) | Available | T0058410 |
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives.
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