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Social Media Marketing Tracy L. Tuten and Michael R. Solomon

By: Material type: TextTextPublication details: Los Angeles : Sage, c2018.Edition: 3rd edDescription: xxii, 423 p. : col. ill. ; 25 cmISBN:
  • 9781526423870
Subject(s): DDC classification:
  • 658.872 TU SO
Summary: Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 TU SO (Browse shelf(Opens below)) Available T0058410

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives.

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