Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Course reserves
REGULAR	University of Wollongong in Dubai Main Collection	658.83 FA MA (Browse shelf(Opens below))	Available		T0040174	MARK804 Autumn2024 MARK935 Autumn2024
REGULAR	University of Wollongong in Dubai Main Collection	658.83 FA MA (Browse shelf(Opens below))	Available		T0039374

Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

Includes bibliographical references and index.

MARK935,TBS982, MARK904 MARK804

TBS804

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