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Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi

By: Material type: TextTextPublication details: New York : McGraw-Hill Education, c2014.Description: xviii, 331 p. : ill. ; 24 cmISBN:
  • 9780071819893
Subject(s): DDC classification:
  • 658.8 PU EP
Summary: Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 PU EP (Browse shelf(Opens below)) Available June2018 T0058873

Includes index.

Helps you to reach more customers than ever with Targetted Content. This book helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press.

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