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Social media analytics : effective tools for building, interpreting, and using metrics Marshall Sponder

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2012.Description: xiv, 316 p. : ill. ; 23 cmISBN:
  • 9780071824491
Subject(s): DDC classification:
  • 658.872 SP SO
Summary: Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 SP SO (Browse shelf(Opens below)) Available may2018 T0058879

Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use

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