Real luxury : how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair
Material type: TextPublication details: Hampshire, England : Palgrave Macmillan, 2014.Description: 237 p. : ill. : 24 cmISBN:- 9781137395566
- 9781137395573
- 338.47 PI RE
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 338.47 PI RE (Browse shelf(Opens below)) | Available | T0059033 |
Includes bibliographical references and index.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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