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Real luxury : how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair

By: Contributor(s): Material type: TextTextPublication details: Hampshire, England : Palgrave Macmillan, 2014.Description: 237 p. : ill. : 24 cmISBN:
  • 9781137395566
  • 9781137395573
Subject(s): DDC classification:
  • 338.47 PI RE
Online resources: Summary: Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.47 PI RE (Browse shelf(Opens below)) Available T0059033

Includes bibliographical references and index.

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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