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Successful marketing communications Cathy Ace

By: Contributor(s): Publication details: London : Routledge, 2017.Description: ix, 210 p. : ill. ; 26 cmISBN:
  • 9781138441125
Subject(s): DDC classification:
  • 658.802 AC SU
Summary: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 AC SU (Browse shelf(Opens below)) Available T0058471

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.The book is backed up by a companion website containing the most up-to-date resources and examples.

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