Strategic uses of social media for improved customer retention Edited by Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-Shamaa, Izzat Alsmadi

Contributor(s):

Material type: Text

TextSeries: Advances in marketing, customer relationship management, and e-servicesPublication details: Hershey, PA : IGI Global / Business Science Reference c2017Description: xx, 310 p. : ill. ; 26 cmISBN:

9781522516866

Subject(s):

DDC classification:

658.812 ST RA

Summary: "This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
REGULAR	University of Wollongong in Dubai Main Collection	658.812 ST RA (Browse shelf(Opens below))	Available		T0058157

Includes bibliographical references (pages 264-301) and index.

"This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers"--

There are no comments on this title.

to post a comment.

Print
Save record
BIBTEX Dublin Core ISBD MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)