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Integrated marketing communications / by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp

By: Contributor(s): Publication details: South Melbourne, Victoria, Australia : Cengage Learning, 2015.Edition: 4th edDescription: xxvii, 478 pages : colour illustrations ; 28 cmISBN:
  • 9780170254304
Subject(s): DDC classification:
  • 659.1 CH IN
Summary: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 CH IN (Browse shelf(Opens below)) Checked out 21/01/2021 T0055627
REGULAR University of Wollongong in Dubai Main Collection 659.1 CH IN (Browse shelf(Opens below)) Available T0055628

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.

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