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Strategic marketing planning / Peter Reed

By: Contributor(s): Publication details: South Melbourne : Thomson Learning, 2006.Edition: 2nd edDescription: xi, 316 pages : illustrations ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780170128650
Subject(s): DDC classification:
  • 658.802 PE ST
Summary: Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 RE ST (Browse shelf(Opens below)) Available T0055630
REGULAR University of Wollongong in Dubai Main Collection 658.4012 RE ST (Browse shelf(Opens below)) Available T0055629

Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.

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