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Evil by design : interaction design to lead us into temptation Chris Nodder

By: Material type: TextTextPublication details: Indianapolis, IN : John Wiley & Sons, 2013.Description: xv, 303 p. : col. ill. ; 24 cmISBN:
  • 9781118422144
Subject(s): DDC classification:
  • 006.7 NO EV
Online resources: Summary: Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. --
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 006.7 NO EV (Browse shelf(Opens below)) Requested by Pranav Gujral Available May2018 T0059404

Includes bibliographical references (p. [269]-296) and index.

Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. --

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