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Advances in luxury brand management Edited by Jean-Noel Kapferer, Joachim Kernstock,‎ Tim Oliver Brexendorf

Contributor(s): Material type: TextTextSeries: Journal of brand management: advanced collectionsPublication details: Cham : Palgrave Macmillan, 2017.Description: x, 256 p. : ill., ; 24 cmISBN:
  • 9783319511269
Subject(s): DDC classification:
  • 658.7 AD VA
Online resources: Summary: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.7 AD VA (Browse shelf(Opens below)) Available Mar2018 T0059036

Conclusions and Further Research Steps.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

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