Amazon cover image
Image from Amazon.com

Questionnaire design : how to plan, structure and write survey material for effective market research Ian Brace

By: Material type: TextTextSeries: Publication details: London : Kogan Page Ltd., c2018.Edition: 4th edDescription: viii, 382 p. : ill. ; 24 cmISBN:
  • 9780749481971
Subject(s): DDC classification:
  • 658.83 BR QU
Summary: "Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."-
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 BR QU (Browse shelf(Opens below)) Available May2018 T0059628

"Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing." "This new edition of Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are undertaking."-

There are no comments on this title.

to post a comment.