Retail buying : from basics to fashion Richard Clodfelter
Material type: TextPublication details: New York : Bloomsbury Academic, 2018.Edition: 6th edDescription: x, 342 p. : ill. ; 28 cmISBN:- 9781501331978
- 1501331973
- 658.72 CL RE
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.72 CL RE (Browse shelf(Opens below)) | Available | May2018 | T0059784 |
Includes CDROM in front pocket.
Includes bibliographical references (p. 545-546) and index.
"This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail. With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover.
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