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Social media ROI : managing and measuring social media efforts in your organization Olivier Blanchard

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2011.Description: xvi, 292 p. : ill. ; 23 cmISBN:
  • 9780789747419
Other title:
  • Social media return on investment
Subject(s): DDC classification:
  • 658.872 BL SO
Summary: Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 BL SO (Browse shelf(Opens below)) Available may2018 T0058812

Includes index.

Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

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