Amazon cover image
Image from Amazon.com

Packaging design : successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : Wiley, 2012.Edition: 2nd edDescription: viii, 246 pages : illustrations (chiefly color) ; 23 cmISBN:
  • 9781118027066
Subject(s): DDC classification:
  • 658.564 KL PA
Summary: Now in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.564 KL PA (Browse shelf(Opens below)) Available July2018 T0060005

Includes bibliographical references (pages 233-234) and index.

Now in full–color throughout, the second edition of Packaging Design offers fully up–to–date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre–production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

There are no comments on this title.

to post a comment.