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Business strategies for magazine publishing : how to survive in the digital age Mary Hogarth

By: Publication details: London : Routledge, c2018.Description: xv, 176 p. : ill. ; 25 cmISBN:
  • 9781138205765
Subject(s): DDC classification:
  • 070.9 HO BU
Online resources: Summary: Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 070.9 HO BU (Browse shelf(Opens below)) Available June2018 T0060101

Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands.

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