Advertising : an integrated marketing communication perspective George E Belch ...[et al.]
Publication details: Sydney, N.S.W. : McGraw-Hill Education, c2017.Edition: 3rd edDescription: xxiii, 584 p. : col. ill. ; 28 cmISBN:- 9781760421205
- 659.1 BE AD
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 BE AD (Browse shelf(Opens below)) | Available | April2019 | T0062129 |
This text provides the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers. All vignettes, cases, and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.
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