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Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang.

By: Material type: TextTextSeries: China perspectives seriesPublication details: London : Routledge, c2017.Description: xiii, 207 p. : ill. ; 24 cmISBN:
  • 9781138671836
Subject(s): DDC classification:
  • 658.840951 HU RE
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.840951 HU RE (Browse shelf(Opens below)) Available June2019 T0062458

Includes bibliographical references (pages 190-202) and index.

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