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International marketing strategy : analysis, development & implementation Isobel Doole, Robin Lowe, Alexandra Kenyon

By: Contributor(s): Publication details: Andover : Cengage Learning, c2019.Edition: 8th edDescription: xxv, 470 p. : col. ill. ; 27 cmISBN:
  • 9781473758742
Subject(s): DDC classification:
  • 658.84 DO IN
Online resources: Summary: Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Holdings
Item type Current library Call number Status Notes Date due Barcode Course reserves
TEACHER REF University of Wollongong in Dubai Tardis 658.84 DO IN (Browse shelf(Opens below)) Available Sept.2019 T0062965
CRS University of Wollongong in Dubai Closed Reserve 658.84 DO IN (Browse shelf(Opens below)) Available T0062831

MARK343 Autumn2024

REGULAR University of Wollongong in Dubai Main Collection 658.84 DO IN (Browse shelf(Opens below)) Available T0062832
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.84 DO IN (Browse shelf(Opens below)) Available Sept.2019 T0062833

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world, including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities, and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

MARK343

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