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Essentials of marketing research Joseph F. Hair ... [et al.]

By: Contributor(s): Publication details: New York : McGraw-Hill Education, c2017.Edition: 4th edDescription: xviii, 414 p. : ill. ; 26 cmISBN:
  • 9781260147612
  • 9780078112119
Subject(s): DDC classification:
  • 658.8​3 HA ES
Summary: This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8​3 HA ES (Browse shelf(Opens below)) Available Feb2020 T0063857

This book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.

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