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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan

By: Material type: TextTextPublication details: New Jersey : World Scientific, 2015.Description: xxiv, 694 p. : chiefly col. ill. ; 23 cmISBN:
  • 9789814678575
Subject(s): DDC classification:
  • 658.8/3
Online resources:
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Includes bibliographical references (p. 675-680) and indexes.

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