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Cross-cultural design for IT products and services / Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong.

By: Contributor(s): Material type: TextTextSeries: Human factors and ergonomics seriesPublication details: Boca Raton, FL : Taylor & Francis, 2012.Description: xx, 239 p. : ill. ; 24 cmISBN:
  • 9781439838730 (hardback)
Subject(s): DDC classification:
  • 004.01/9
Online resources: Summary: With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 004.019 RA CR (Browse shelf(Opens below)) Available T0047581

Includes bibliographical references and index.

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.

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