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Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2012.Description: xvi, 272 p. ; 24 cmISBN:
  • 9781118167465
  • 1118167465
Other title:
  • Social television
Subject(s): DDC classification:
  • 006.7/54
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 006.754 PR SO (Browse shelf(Opens below)) Available T0048238

Includes bibliographical references (p. 245-258) and index.

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