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The art of membership : how to attract, retain and cement member loyalty / Sheri Jacobs, CAE.

By: Material type: TextTextPublication details: San Francisco, Calif. : Jossey-Bass, 2014.Edition: 1st edDescription: xx, 275 p. : ill. ; 24 cmISBN:
  • 9781118633106
Subject(s): DDC classification:
  • 060
Online resources: Summary: "The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."--
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 060 JA AR (Browse shelf(Opens below)) Available T0050684

Includes bibliographical references (p. 257-262) and index.

"The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."--

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