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Multichannel marketing : metrics and methods for on and offline success Akin Arikan

By: Series: Serious skillsPublication details: Indianapolis, Ind. : Wiley Pub., c2008.Description: 314 pISBN:
  • 9780470239599
Subject(s): DDC classification:
  • 658.872 AR MU
Online resources: Summary: No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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eBook University of Wollongong in Dubai eBook 658.872 AR MU (Browse shelf(Opens below)) More online. Available T0065317


No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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