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The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy Richard Koch

By: Material type: TextTextPublication details: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, c2011.Edition: 4th edDescription: xiv, 376 p. : ill. ; 24 cmISBN:
  • 9780273745471
Subject(s): DDC classification:
  • 658.4/012
Summary: The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 KO FI (Browse shelf(Opens below)) Available T0013814
REGULAR University of Wollongong in Dubai Main Collection 658.4012 KO FI (Browse shelf(Opens below)) Available T0013815

Includes bibliographical references (p. 364-368) and index.

The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's 146 leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

TBS921, MGNT910

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