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Marketing ethics & society Lynne Eagle, Stephan Dahl

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, c2015.Description: xiii, 300 p. : ill. ; 24 cmISBN:
  • 9781446296622
Other title:
  • Marketing ethics and society
Subject(s): DDC classification:
  • 174.4 EA MA
Online resources: Summary: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 174.4 EA MA (Browse shelf(Opens below)) Available T0029948

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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