Why business ethics matters : answers from a new game theory model Wayne Nordness Eastman

Includes bibliographical references.

If understood as a practical, phlegmatic way of solving social games, business ethics can potentially rule the world-indeed, it may already. This book links game theory to business ethics by applying the classic Four Temperaments approach to four major types of social games. Eastman suggests that our ethical nature as divided by the four temperaments (Sanguine, Phlegmatic, Choleric, and Melancholic) allows us to solve the four games, which are outlined in this text. The book offers a new perspective on the significant debate over whether ethics pays, as well as offering academics and students of business ethics and game theory a new way to understand these fields.