Amazon cover image
Image from Amazon.com

The handbook of media audiences / [edited by] Virginia Nightingale.

Contributor(s): Material type: TextTextSeries: Global media and communication handbook series (iamcr ; 1Publication details: Malden : Wiley-Blackwell, 2011.Description: xiii, 540 p. : ill. ; 26 cmISBN:
  • 9781405184182 (hardback)
Subject(s): DDC classification:
  • 302.23
Online resources: Summary: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--

There are no comments on this title.

to post a comment.