The handbook of media audiences / [edited by] Virginia Nightingale.
Material type: TextSeries: Global media and communication handbook series (iamcr ; 1Publication details: Malden : Wiley-Blackwell, 2011.Description: xiii, 540 p. : ill. ; 26 cmISBN:- 9781405184182 (hardback)
- 302.23
Includes bibliographical references and index.
"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
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