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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill ; 25 cmISBN:
  • 9781422125007 (trade)
  • 1422125009 (trade)
Subject(s): DDC classification:
  • 303.48/33
Online resources: Summary: Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 303.4833 LI GR (Browse shelf(Opens below)) Available T0039945

Includes bibliographical references (p. 247-263) and indexes.

Discusses people's utilization of online social technologies, such as blogs, podcasts, and social networking forums, to discuss products and companies, and how to use the trend for one's business advantage by building social technologies into one's strategy.

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