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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning, c2016.Edition: 7th edDescription: xxvi, 465 p. : ill. col. ; 27 cmISBN:
  • 9781473723702
Subject(s): DDC classification:
  • 658.84 DO IN
Summary: International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.84 DO IN (Browse shelf(Opens below)) Available T0056353

Previous ed.: London: Thomson Learning, 2004.

Includes bibliographical references and index.

International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

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