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Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].

Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson, c2007.Description: xix, 955 p. : ill ; 25 cmISBN:
  • 9780324304305 (alk. paper)
  • 0324304307 (alk. paper)
Subject(s): DDC classification:
  • 306.3/4
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 306.34 EX PL (Browse shelf(Opens below)) Available T0029985

Assembles academic contributions that have already been published in journals, coupled with invited commentaries.

Includes bibliographical references and index.

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