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1.
Advertising account planning : planning and managing an IMC campaign / Larry D. Kelley, Donald W. Jugenheimer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

2.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

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