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The media economy Alan B. Albarran

By: Series: Media management and economics series | Media management and economics seriesPublication details: Abingdon, Oxon : Routledge, 2017.Edition: 2nd edDescription: x, 210 p. : ill. ; 23 cmISBN:
  • 9781138886087
Subject(s): DDC classification:
  • 338.4​730223 AL ME
Online resources: Summary: Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.4​730223 AL ME (Browse shelf(Opens below)) Available T0056460

Description based on print version record.
Includes bibliographical references.
Electronic reproduction. Ipswich, MA. Available via World Wide Web.

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References

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