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Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications Edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere

Contributor(s): Material type: TextTextPublication details: Cham : Palgrave Macmillan, c2018.Description: xv, 228 p. : ill. ; 22 cmISBN:
  • 9783319571881
  • 9783319571898
Subject(s): DDC classification:
  • 338.4791 CR AF
Online resources: Summary: This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.4791 CR AF (Browse shelf(Opens below)) Available T0057741

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. .

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