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Recent advances in tourism marketing research / Edited by Daniel R. Fesenmaier, Joseph T. O'Leary, Muzaffer Uysal

Contributor(s): Publication details: New York : Taylor & Francis, c2015.Description: xvii, 279 p. : ill. ; 22 cmISBN:
  • 9781138984707
Subject(s): DDC classification:
  • 338.4791 RE CE
Online resources: Summary: In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.4791 RE CE (Browse shelf(Opens below)) Available Mar2018 T0057775


In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

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