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Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market / Chester C Dawson III.

By: Material type: TextTextPublication details: Singapore : John Wiley & Sons (Asia), 2011.Edition: Rev. edDescription: xxv, 284 p. : ill. (chiefly col.) ; 24 cmISBN:
  • 9780470828045
Subject(s): DDC classification:
  • 338.7629222 DA LE
Online resources: Summary: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 338.7629222 DA LE (Browse shelf(Opens below)) Available T0043224

Includes bibliographical references and index.

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

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